The Australian Garden
Solutions brand was born out of a
frustration with constant talk in media and in non industry circles
of how the only plants that will survive an Australian drought are
natives.
This broad brush ignores so many of the worlds plants
that have proven themselves to be adept at copping with extreme
conditions. Indeed many Australian Natives are from rainforest areas,
so to throw them in the mix as being drought hardy compared to all non-Australian
plants is equally false.
Australian Garden Solutions is a retail marketing tool intended to give
the end consumer confidence when they go into the retail marketplace
that the plant that they choose, whether it be native or exotic,
has proven itself in Australian conditions, hence the tagline ................................
'Proven plants for Australian Conditions'
You will notice on our labels that we have the 'Watermiser'
logo indicating via the number of droplets the amount of water that a
particular plant requires. For example one droplet would indicate an
extremely low water requirement. This is a similar scheme to the energy
rating you might have on a washing machine.
We have also tried to provide a picture on the front of the label of
the application the plant is most selected for. For example, if
it is a hedging plant we have found a picture of the plant as a
hedge so customers get a good idea of what the finished product
looks like.
our labels are intended to be a silent seller for the retailer. They
encompass as much information that is useful to the end customer
as possible. This is aimed at reducing the need for staff members
to answer the same questions regarding a plant to every single
customer. This covers Plant Name, Description, Uses, Position,
Care guide, Planting guide, Feeding requirements as well as the
afore mentioned watermiser rating.
We encourage you to try out our labels and guage your customers reactions.
Why not try promoting them in store as a cooperative grouping and
let them do the silent selling for you!!!!!!
The Australian Garden Solutions Range
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